Sari Kitelyn

Sari Kitelyn is the Director of Esports for Full Sail University and the owner of Greater Orlando XP League. For the past 16 years, she has successfully developed brand initiatives for Full Sail, including brand campaigns, community outreach projects, new business development, and strategic planning. Since 2016, Sari has been building Full Sail’s award-winning esports ecosystem from the ground up, including establishing Full Sail Armada, Full Sail’s varsity esports team.

Since its launch, Full Sail’s esports efforts have grown tremendously, expanding both deep into the industry as well as locally on campus. Full Sail has been home to many events, including the MLG Call of Duty U.S. Championship, NBA2K’s The Ticket, Red Bull Conquest, and has produced their own events like Call of Duty Collegiate Invitational, Overlords of Orlando with HungryBox, Blizzard's Hearthstone Collegiate Championship, and more. Full Sail Armada has grown to a community of over 6,000 students with more than 80 varsity athletes, and has formed a robust stream team consisting of content creators, streamers and shout casters.

Under Sari’s leadership, Full Sail Armada has been recognized as a finalist for the Collegiate Award at the annual Esports Awards, Collegiate Esports Program of the year by the Tempest Awards, and Most influential Gaming Community by Women in Games Global Awards. In 2022, Armada was recognized for their support of marginalized genders in gaming when they won the award for "Up and Coming Collegiate Team" by the *gameHERs awards. In 2020, Sari's efforts were recognized by eFuse when she was named one of the Most Impactful Women in Collegiate Esports.

A graduate of the University of Central Florida, Sari holds her bachelor’s degree in Political Science/Pre-Law and her MBA. She has also earned her Project Management Professional Certification (PMP). Prior to working at Full Sail, Sari specialized in large-scale event management and strategic project management and planning. Sari is a member of WISE (Women in Sports and Events) and sits in the Wise Within Mentorship committee. She is also on the Board of Directors for the National Association of Collegiate Esports, as well as the Advisory Board for the Coalition of Parents in Esports and the Advisory Board for the *gameHERs awards. She also serves as a mentor in the Queer Women of Esports mentorship program as well as Women in Games International.