Law Center News
Alum’s family restaurant chain Golden Krust to be featured on national television series “Undercover Boss”
Lowell Hawthorne, president and CEO of Golden Krust Caribbean Bakery & Grill, and father of Daren Hawthorne, SULC Class of 2013, will be featured on the Emmy Award-winning series UNDERCOVER BOSS, Sunday, May 22 (10/9 p.m. EST/CST) on the CBS Television Network.
Daren is executive vice president for franchising and corporate counsel of his family’s multi-million dollar restaurant chain and philanthropic foundation. Known for its signature golden crust patties and other Caribbean culinary delights, Golden Krust Caribbean Bakery & Grill is one of the fastest growing franchises in the United States with more than 120 franchise restaurants in nine states. Golden Krust also operates a retail division that provides Jamaican patties to the New York City public schools, the penal system, military channels, and more than 20,000 supermarkets, club stores, and dollar stores nationwide.
As with other episodes of the reality show, the senior Hawthorne is disguised in order to get a first-hand look at his franchise business model’s strengths and flaws as well as learn of the personal and professional struggles of employees and franchisees. He noted that the eye-opening experience provided meaningful insights into the brand and invaluable appreciation that goes into the day-to-day operation of a Golden Krust Restaurant.
During the episode, Golden Krust will be hosting a live chat on Twitter via @GoldenKrustBkry and will respond in real-time to any conversations using #UndercoverBoss. Golden Krust encourages their fans to host viewing parties by offering a downloadable “party pack,” available on their Facebook page beginning May 16. The Golden Krust Patty Party Pack will include downloadable e-vite, Spotify playlist, as well as Golden Krust trivia to play with partygoers.
Additionally, the company is hosting a Twitter Photo Contest where fans are asked to upload photos of their viewing party and the one with the most likes receives a Golden Krust gift basket filled with golden and delicious Jamaican favorites and a 24-pack of Golden Krust Jamaican beef patties. Contest information will be posted on the Golden Krust Facebook page (www.facebook.com/GoldenKrustBakery).
Founded in 1989 as the vision of Jamaican immigrants Lowell Hawthorne and his 10 siblings and extended family, Golden Krust Caribbean Bakery & Grill is inspired by the recipes passed down from family patriarch and master baker Ephraim Hawthorne.
Read more about the company at: http://www.goldenkrustbakery.com/.
CONTACT:
Lyndon Taylor
Lyndon.taylor@finnpartners.com
212.583.2745
Lauren Wire
lauren.wire@finnpartners.com
646.307.6324